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Everything we do here at Dig Inn is governed by these 6 principles. They help to guide us as we work together to grow our company and accomplish our mission.
Openness, honesty, communication. We are transparent with each other, our customers, our vendors, and our friends and family. We fundamentally believe that an open, communicative relationship is the only means to a fruitful one. We are proud of who we are and what we do. We want to share.
Everyone is a person. Anyone who walks into our restaurants, whether to look around, use the bathroom, work, or enjoy some food, deserves to be treated with grace and respect. Treat everyone like your mom. Obvious, but not trivial.
Teach a (wo-)man to fish. We believe in educating and empowering those around us, facilitating ownership and accountability. We find that absent these principles, the opportunity for forward progress is limited, whether it be in the context of a professional setting or a personal one. Without empowering our employees, we cannot grow and move forward as an organization. Without educating our customers, our ability to help them achieve their own goals, wellness or otherwise, is limited.
Competitive drive, openness to innovation and change, never being satisfied with the status quo - we are committed to always doing better. We rarely find an instance that lacks the opportunity for improvement, and our competitive spirit drives us to innovate, enhance, and refine. If we are not moving forward, we are moving backward. Complacency is a big 4-letter word.
Avoiding the pitfalls of focusing on many things and being great at none. We realize that we can’t have it all and must constantly make trade-offs as we move forward and progress as a company.
We strive for balance, both in and outside of work. We seek balance for both ourselves and our customers - how we all live, eat, and enjoy life. Too much of anything just isn’t good for you, and we practice what we preach. We’re all in this together, after all.