The Dig Inn Story
Below is the letter we published on September 21, 2011 to explain why we decided to change our name from The Pump Energy Food to Dig Inn Seasonal Market.
To all of our Pump Customers, a few words on why we changed our name. We're having fun with it already, and it's only a day old. We hope you will, too.
Over the past 4 years, The Pump has been changing pretty dramatically as we continue on our quest to change the way Americans eat. Our journey has been a successful one, and we now feel that our name no longer accurately describes what we do.
The Pump was born in the late 90‘s - the body-building era of muscle tees and Zubaz pants. Protein shakes and non-fat cheese (gross) were all the rage, and everyone was gettin’ huge. It was awesome.
But times change and all good things must come to an end. As New Yorkers swapped out dumbbells for yoga mats, our relationship with food started to change. Something of a food revolution was taking hold.
We realized that where our food comes from and how it’s prepared is more important than the grams of protein on the label, and that the more we focused on these two things, the better our food would taste.
If you come to The Pump for nutritious, well-balanced meals, we’ve still got you covered - our new recipes are great for you, many even more so.
They just taste a whole lot better now.
We’ve got some of the same suppliers and farmers, lots of new ones (most in Long Island and New Jersey), and we now prepare their food in smarter, tastier ways. Our menu will be changing with the seasons, and you’ll be seeing new items pop up monthly, if not more often. We’ll do our best to hang on to your favorites, but we also want to keep it interesting and fresh (i.e. food not travelling 3,000 miles to get to your plate).
The road from the frozen turkey burgers of the first Pump on 31st Street to our current marketplate offering of choice meats and fresh veggies has been a long one. Many of you have been with us for the better part of a decade – without you we would not be here today. As we move on to this next chapter, I make this promise: we will never serve you anything we don't truly believe is both delicious and really good for you -- food that I will continue to eat every day and feel great about.
So now that we’ve come up with a name that we’re truly pumped about, we’re ready to go big and we need you with us. Join us in September as we set out to do just that.
- Adam Eskin, Founder & CEO of Dig Inn Seasonal Market